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“The economic borderlines of our world will not be drawn between countries, but around Economic Domains. Along the twin paths of globalization and decentralization, the economic pieces of the future are being assembled in a new way.”
- John Naisbitt,
Author of Megatrends
Launch, Grow & Build your Business in India
As the current global economic downturn reshapes the world order, many companies are thinking beyond their traditional market boundaries. Globalization and new technologies have opened up global markets like never before. Taking your products and services to an emerging economy will not only grow the top-line revenues and market share but also minimize the exposure to the volatility and risks of a single market.
India is now an attractive destination for companies expanding their global footprint. Its economy has been one of the stars of the global economic landscape in recent years, growing 9.2% in 2007 and 9.6% in 2006. Growth had been supported by markets reforms, huge inflows of FDI, rising foreign exchange reserves, both an IT and real estate boom, and a flourishing capital market.
Going to India poses many strategic challenges that require excellent insights into the Indian consumer and the multi-faceted market dynamics including areas such as supply chain, logistics and distribution. CGN adopts an innovative approach to the India market entry for its clients; a Build – Operate – Transfer (BOT) model which ensures that clients have a committed strategic and execution partner to launch and profitably grow their business in India.
CGN’s creative solutions have enabled companies to understand and participate in India, unarguably one of the world’s most exciting and growing consumer markets today. CGN team has extensive hands-on experience of working in India for many years and brings with them an in-depth understanding of a complex, multi-cultural and diverse market like India. We achieve this by deploying our deep experience and methodologies developed over two decades of consulting with leading Fortune 500 companies.
CGN can help with your market entry strategy as we have helped others to make the right decisions with market research, data analysis and assessment of threats and opportunities in a new market. Besides bringing the ’fresh eyes’ perspective on the strategic opportunities, we also partner with our clients in the execution of their India market plans through our expertise and offerings in:
CGN methodology takes a holistic approach of the market to develop the relevant strategy for its client by considering various factors such as this indicative list of areas here but not limited to:
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Customer Needs and Triggers for the product or service |
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Value Expectations of the Customer |
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Competitive landscape; Value proposition | |
Macro-Economic Trends; Demographic & Lifestyle shifts |
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Stage of Category Lifecycle; Nascent or Mature | |
Market Segmentation; Size and Profitability |
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Production & Delivery Chain; Process and Players | |
Market Characteristics; Culture & Communication |
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Customer Purchase Process; Decision Makers, Influencers | |
Regulatory and Compliance requirements |
CGN’s operating mantra is CUSTOMER VALUE. The consulting team is highly focused on delivering the results and meeting the strategic objectives of the customer.
CGN has its own operations and a well qualified professional network in India which ensures a localized and customized approach that is relevant to the Indian market.
With a very agile and flexible mindset, CGN has consistently delivered rapid, creative and sustainable solutions.
CGN's consulting engagement model is modular, scalable and accretive that achieves high ROI and value for its customer.
Contact:
S Suresh or CGN Marketing
